{"id":102658,"date":"2026-06-04T21:15:20","date_gmt":"2026-06-04T19:15:20","guid":{"rendered":"https:\/\/venzo.com\/?p=102658"},"modified":"2026-06-09T14:30:25","modified_gmt":"2026-06-09T12:30:25","slug":"ai-kraever-mere-end-gode-intentioner","status":"publish","type":"post","link":"https:\/\/venzo.com\/da\/ai-kraever-mere-end-gode-intentioner\/","title":{"rendered":"AI kr\u00e6ver mere end gode intentioner"},"content":{"rendered":"

[vc_row][vc_column column_width_percent=”75″ gutter_size=”3″ overlay_alpha=”50″ shift_x=”0″ shift_y=”0″ shift_y_down=”0″ z_index=”0″ medium_width=”0″ mobile_width=”0″ width=”1\/1″ uncode_shortcode_id=”142919″][vc_column_text uncode_shortcode_id=”836990″]Af Rasmus Korsager \u00d8rtoft <\/em><\/p>\n

Lad mig starte med en tilst\u00e5else.<\/span><\/p>\n

Jeg har selv v\u00e6ret med til at r\u00e5dgive kunder om at igangs\u00e6tte en r\u00e6kke AI-pilotprojekter. Og selv om det ville v\u00e6re naturligt at h\u00e6vde, at alle de AI-initiativer, vi i VENZO har bidraget til, har skabt m\u00e5lbar v\u00e6rdi, er virkeligheden mere nuanceret. <\/p>\n

Siden ChatGPT tog verden med storm i november 2022, har det v\u00e6ret en selvst\u00e6ndig prioritet for mange virksomheder at komme i gang med AI. Men mange har ogs\u00e5 overvurderet effekten og undervurderet kompleksiteten. <\/p>\n

Jeg taler n\u00e6sten dagligt med ledere, som har sat AI i v\u00e6rk med de bedste intentioner. Men forbindelsen til virksomhedens strategi, processer og nuv\u00e6rende kompetencer er ofte svag. <\/p>\n

Derfor bliver AI ogs\u00e5 alt for ofte behandlet som et IT-projekt. Men den store v\u00e6rdi opst\u00e5r ikke, fordi mange virksomheder fors\u00f8ger at l\u00f8se morgendagens udfordringer med g\u00e5rsdagens arbejdsm\u00f8nstre. Det kr\u00e6ver, at ledelsen er villig til at tage det n\u00e6ste skridt: fra digital transformation til AI-transformation. <\/p>\n

Det er selvf\u00f8lgelig lettere sagt end gjort. I princippet kan AI p\u00e5virke alt fra administration og drift til kundeoplevelse og produktportef\u00f8lje. Og netop derfor opst\u00e5r det naturlige sp\u00f8rgsm\u00e5l: Hvor skal man starte? <\/p>\n

\"\"<\/p>\n

Ledelsesopgaven er ikke bare at reagere p\u00e5 den nuv\u00e6rende AI-b\u00f8lge, men at forberede organisationen p\u00e5 den forretningsvirkelighed, der f\u00f8lger lige efter. Det er ikke nogen nem opgave. Men vi kan ikke l\u00e6ngere drive virksomheder i forventning om stabilitet. Forandring er ikke en undtagelse – det er blevet et grundvilk\u00e5r. <\/span><\/p><\/blockquote>\n

Der er ikke \u00e9t rigtigt svar. Men n\u00e5r jeg taler med mine kolleger i valantic – herunder VENZO – er vi enige om, at tre ting skal v\u00e6re p\u00e5 plads fra starten: <\/p>\n

    \n
  1. Start med forretningsm\u00e5let, ikke teknologien<\/li>\n
  2. Placer ejerskab i forretningen<\/li>\n
  3. Styr AI som en strategisk portef\u00f8lje – og som en del af den fremtidige forretningsmodel<\/li>\n<\/ol>\n

    Og s\u00e5 b\u00f8r den overordnede tilgang mere ligne en trappestige end en lineal. P\u00e5 den m\u00e5de bygger man fundamentet, efterh\u00e5nden som flere og flere (relevante) use cases defineres og planl\u00e6gges. <\/p>\n

    <\/h3>\n

    Start med forretningsm\u00e5let, ikke teknologien<\/p>\n

    Alt for ofte begynder AI-arbejde med platforme, licenser og use cases. Det f\u00f8les konkret, og det skaber fremdrift. Men jeg mener, at r\u00e6kkef\u00f8lgen er forkert. <\/p>\n

    En AI-strategi b\u00f8r v\u00e6re baseret p\u00e5 de m\u00e5l, virksomheden allerede styrer efter: f.eks. v\u00e6kst, marginer, kundetilfredshed, compliance, robusthed, hurtigere udf\u00f8relse osv.<\/p>\n

    F\u00f8rst da giver det mening at sp\u00f8rge: Hvor kan AI \u00e6ndre arbejdet nok til rent faktisk at flytte disse m\u00e5l?<\/p>\n

    Ledelsesopgaven er derfor ikke bare at reagere p\u00e5 den nuv\u00e6rende AI-b\u00f8lge, men at forberede organisationen p\u00e5 den forretningsvirkelighed, der f\u00f8lger lige efter. Det er en vanskelig opgave. Vi kan ikke l\u00e6ngere drive virksomheder i forventning om stabilitet. Forandring er ikke en undtagelse – det er blevet et grundvilk\u00e5r. <\/p>\n

    Placer ejerskab i forretningen<\/h3>\n

    Hvis AI udelukkende ejes af IT, bliver succeskriterierne ofte tekniske: Er l\u00f8sningen live? Er integrationen stabil? Er sikkerheden p\u00e5 plads? Har et vist antal medarbejdere brugt v\u00e6rkt\u00f8jet? <\/p>\n

    Det er alt sammen relevant. Men det er ikke nok. <\/p>\n

    Det er virksomheden, der skal eje problemstillingen, v\u00e6rdiskabelsen og den adf\u00e6rds\u00e6ndring, der er n\u00f8dvendig for, at l\u00f8sningen rent faktisk har en effekt. For hvis ingen \u00e6ndrer processerne omkring en AI-l\u00f8sning, bliver den sj\u00e6ldent til mere end en overbevisende demo. <\/p>\n

    Vi ser det igen og igen. AI-pilotprojekter, der aldrig bliver operationelle, fordi ingen har omsat dem til en ny m\u00e5de at arbejde p\u00e5. F\u00f8rst p\u00e5virker det adoptionen. S\u00e5 udebliver gevinsterne. Og til sidst begynder det at g\u00e5 ud over trov\u00e6rdigheden hos dem, der satte initiativet i gang. <\/p>\n

    Hvis du er CIO eller teknologichef, b\u00f8r du derfor insistere p\u00e5 f\u00e6lles ejerskab. Ikke for at skubbe ansvaret v\u00e6k, men for at sikre, at ansvaret er placeret korrekt. <\/p>\n

    I praksis b\u00f8r enhver AI-indsats have en forretningsejer, en teknisk ejer og en risikoejer. Der skal v\u00e6re klare beslutninger om data, compliance og ansvar. Ellers ender man hurtigt med en voksende samling af pr\u00f8veballoner, un\u00f8dvendige sikkerhedsrisici og brug af cloud\/token, der g\u00e5r forud for v\u00e6rdien. <\/p>\n

    Det er ogs\u00e5 her, virksomheden skal tage stilling til sin risikovillighed. For ikke alle AI-initiativer kr\u00e6ver samme grad af kontrol. En intern skriveassistent kr\u00e6ver \u00e9n form for kontrol. En AI-l\u00f8sning, der p\u00e5virker kundebeslutninger, kreditvurderinger eller behandling af persondata, kr\u00e6ver noget helt andet. <\/p>\n

    Risiko skal derfor kobles direkte til forretningsv\u00e6rdi. Ellers bliver governance enten for tung eller for slap.
    Men n\u00e5r ejerskab, ansvar og risikoniveau er p\u00e5 plads, melder det n\u00e6ste \u2013 og ofte sv\u00e6reste \u2013 sp\u00f8rgsm\u00e5l sig: Hvad skal vi s\u00e5 faktisk satse p\u00e5? [\/vc_column_text][\/vc_column][\/vc_row][vc_row row_height_percent=”0″ override_padding=”yes” h_padding=”2″ top_padding=”3″ bottom_padding=”3″ overlay_alpha=”50″ gutter_size=”4″ column_width_percent=”100″ shift_y=”0″ z_index=”0″ content_parallax=”0″ uncode_shortcode_id=”178320″][vc_column column_width_percent=”80″ position_horizontal=”left” gutter_size=”2″ overlay_alpha=”50″ shift_x=”0″ shift_y=”3″ shift_y_down=”0″ z_index=”0″ align_medium=”align_center_tablet” medium_width=”0″ align_mobile=”align_center_mobile” mobile_width=”0″ width=”5\/12″][vc_column_text text_lead=”small” uncode_shortcode_id=”158107″]Rasmus Korsager \u00d8rtoft argumenterer for, at den overordnede tilgang til AI b\u00f8r ligne en trappestige mere end en lineal. P\u00e5 den m\u00e5de bygger man fundamentet i takt med, at flere og flere (relevante) use cases defineres og planl\u00e6gges.[\/vc_column_text][\/vc_column][vc_column column_width_percent=”100″ gutter_size=”3″ overlay_alpha=”50″ shift_x=”0″ shift_y=”0″ shift_y_down=”0″ z_index=”0″ medium_width=”0″ mobile_width=”0″ width=”7\/12″][vc_single_image media=”102680″ media_width_percent=”100″ shadow=”yes” shadow_weight=”sm” uncode_shortcode_id=”258095″][\/vc_column][\/vc_row][vc_row row_height_percent=”0″ override_padding=”yes” h_padding=”2″ top_padding=”3″ bottom_padding=”0″ overlay_alpha=”50″ gutter_size=”3″ column_width_percent=”100″ shift_y=”0″ z_index=”0″ content_parallax=”0″ uncode_shortcode_id=”111176″][vc_column column_width_percent=”75″ gutter_size=”3″ overlay_alpha=”50″ shift_x=”0″ shift_y=”0″ shift_y_down=”0″ z_index=”0″ medium_width=”0″ mobile_width=”0″ width=”1\/1″ uncode_shortcode_id=”653185″][vc_column_text uncode_shortcode_id=”163756″]<\/p>\n

    Styr AI som en strategisk portef\u00f8lje, ikke som individuelle projekter<\/h3>\n

    Det er her, mange virksomheder mister grebet.<\/p>\n

    AI bliver behandlet som en r\u00e6kke enkeltst\u00e5ende initiativer: en pilot her, en copilot d\u00e9r, et eksperiment i en stabsfunktion og m\u00e5ske et sp\u00e6ndende proof of concept i et hj\u00f8rne af organisationen. Hver for sig kan de v\u00e6re b\u00e5de relevante og lovende. Men tilsammen udg\u00f8r de ikke n\u00f8dvendigvis en strategi. <\/p>\n

    Hvis AI skal skabe reel v\u00e6rdi, m\u00e5 det ikke leve som et sideprojekt eller et lille hj\u00f8rne af den digitale agenda. Det skal styres som en del af virksomhedens fremtidige forretningsmodel. <\/p>\n

    Det lyder m\u00e5ske stort, men pointen er egentlig ret enkel: AI skal prioriteres d\u00e9r, hvor det kan \u00e6ndre noget grundl\u00e6ggende. Ikke bare g\u00f8re en eksisterende opgave lidt hurtigere, men forbedre beslutningskvalitet, \u00e6ndre arbejdsgange, styrke kundeoplevelsen, reducere risiko eller \u00e5bne for nye m\u00e5der at levere og tjene penge p\u00e5. <\/p>\n

    Derfor er en st\u00e6rk AI-strategi heller ikke en lang liste af id\u00e9er. Den er en prioriteret portef\u00f8lje af indsatser med tydelig forretningseffekt, klart ejerskab og et bevidst forhold til investering og risiko. <\/p>\n

    Jeg vil langt hellere se tre AI-initiativer, der er t\u00e6t koblet til virksomhedens vigtigste m\u00e5l, end tyve eksperimenter uden reel retning. For det er sj\u00e6ldent m\u00e6ngden af aktivitet, der afg\u00f8r, om AI lykkes. Det er kvaliteten af prioriteringen. <\/p>\n

    Det betyder ogs\u00e5, at KPI\u2019erne skal s\u00e6ttes, f\u00f8r teknologien v\u00e6lges. Hvad er det konkret, der skal flytte sig? Kortere sagsbehandlingstid? Bedre forecast-pr\u00e6cision? H\u00f8jere fastholdelse? Lavere regulatorisk risiko? F\u00e6rre manuelle flaskehalse i kritiske processer?
    \nBrugsstatistik kan snyde. Mange logins er ikke det samme som ny adf\u00e6rd. Mange prompts er ikke det samme som bedre beslutninger. Og effektivitet p\u00e5 opgaveniveau er ikke automatisk det samme som v\u00e6rdi p\u00e5 organisationsniveau. <\/p>\n

    Det er ogs\u00e5 derfor, s\u00e5 mange AI-initiativer ser lovende ud lokalt, men alligevel ikke flytter virksomheden som helhed. Ikke n\u00f8dvendigvis fordi teknologien mangler potentiale, men fordi arbejdet omkring den ikke bliver redesignet, prioriteret og ledelsesforankret. <\/p>\n

    En AI-portef\u00f8lje skal derfor styres aktivt. Det, der virker, skal skaleres. Det, der n\u00e6sten virker, skal justeres hurtigt. Og det, der ikke flytter et strategisk m\u00e5l, skal lukkes \u2013 ogs\u00e5 selvom det ser godt ud i en demo eller giver indtryk af fremdrift. <\/p>\n

    For AI-transformation handler i sidste ende ikke om at have flest use cases. Det handler om bevidst at bruge AI til at forme den m\u00e5de, virksomheden skal fungere, konkurrere og tjene penge p\u00e5 fremover. <\/p>\n

    Fra strategi til n\u00e6ste beslutning<\/h3>\n

    Jeg har lyst til at sige, at en AI-strategi kun er st\u00e6rk, n\u00e5r den kan bruges til at sige nej.<\/p>\n

    Nej til use cases udefra, som ikke er relevante. Nej til use cases uden klart ejerskab. Nej til teknologi uden et form\u00e5l, der kan m\u00e5les. Nej til piloter, der ikke \u00e6ndrer deres arbejde. Og nej til risici, som ingen rigtig har lyst til at tage ansvar for. <\/p>\n

    Derfor er det bedste sted at starte ikke en ny platform eller endnu en use case, som du har h\u00f8rt om p\u00e5 en AI-konference. Det bedste sted at starte er ved at se p\u00e5 dine egne forretningsm\u00e5l. <\/p>\n

    V\u00e6lg et m\u00e5l. Identificer, hvad der holder det tilbage. Find en AI-indsats, der kan g\u00f8re en reel forskel. Og beslut, hvordan den skal ejes, m\u00e5les og styres. <\/p>\n

    S\u00e5 er AI ikke l\u00e6ngere bare gode intentioner, men ren forretning – og en potentiel katalysator for fremtidig v\u00e6kst og innovation.[\/vc_column_text][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"

    [vc_row][vc_column column_width_percent=”75″ gutter_size=”3″ overlay_alpha=”50″ shift_x=”0″ shift_y=”0″ shift_y_down=”0″ z_index=”0″ medium_width=”0″ mobile_width=”0″ width=”1\/1″ uncode_shortcode_id=”142919″][vc_column_text uncode_shortcode_id=”836990″]Af Rasmus Korsager \u00d8rtoft Lad mig starte med […]<\/p>\n","protected":false},"author":32,"featured_media":102669,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_price":"","_stock":"","_tribe_ticket_header":"","_tribe_default_ticket_provider":"","_tribe_ticket_capacity":"","_ticket_start_date":"","_ticket_end_date":"","_tribe_ticket_show_description":"","_tribe_ticket_show_not_going":false,"_tribe_ticket_use_global_stock":"","_tribe_ticket_global_stock_level":"","_global_stock_mode":"","_global_stock_cap":"","_tribe_rsvp_for_event":"","_tribe_ticket_going_count":"","_tribe_ticket_not_going_count":"","_tribe_tickets_list":"[]","_tribe_ticket_has_attendee_info_fields":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_wpcom_ai_launchpad_first_post":false,"_jetpack_hide_featured_image":false,"_jetpack_featured_image_duplicate_dismissed":0,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"{title}\n\n{excerpt}\n\n{url}","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false,"jetpack_post_was_ever_published":false},"categories":[201],"tags":[],"story_tags":[],"class_list":["post-102658","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-indsigt"],"yoast_head":"\nVENZO<\/title>\n<meta name=\"description\" content=\"En ny platform eller endnu en use case er ikke nok. Start med at se p\u00e5 din egen forretningsstrategi og dine m\u00e5l...\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/venzo.com\/da\/ai-kraever-mere-end-gode-intentioner\/\" \/>\n<meta property=\"og:locale\" content=\"da_DK\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:description\" content=\"En ny platform eller endnu en use case er ikke nok. 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